People Buy From People: Five examples of how to bring the humanity back to...
As a B2B marketer, you understand how important the right tech stack is. But don’t forget why you have that technology to begin with – to serve customers. So get some ideas for how to best serve...
View ArticleWhat You Can Learn about Automated Personalization from Google’s Hilarious...
Personalization can be an effective but challenging tactic. If you’ve ever struggled with personalization, take heart with Google’s hilarious mistake in a recent direct mail piece to our organization....
View ArticleMomentum Marketing: How to get the ball rolling toward a purchase decision
For many marketers, there is an intense focus on getting customers to purchase products. Even if you’re an inbound marketer, the pressure is there. In this post, learn how to use the value exchange...
View ArticleMarketing 101: What is a squeeze page?
In the marketing 101 series, we help new marketers (and the leaders that train them) get not just a definition for marketing terms they’re unfamiliar with, but we also provide context on how to use...
View ArticleB2B Marketing: Using behavioral data to create a customer-centric website
Watch Tom Mahoney, Director, Marketing Operations, DLT speak about his team’s efforts in using behavioral data to match existing customers with already existing content. By streamlining the customer...
View Article4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop
I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could...
View ArticleAvoiding 3 Common Mistakes in B2B Social Media Marketing
Many B2B marketers make the mistake of coddling social media and not expanding it to its full potential. In this article, we cover three ways you can make that mistake and how to avoid it by turning...
View ArticleMeasuring the Effectiveness of Social Media Campaigns in B2B for Internal and...
How can you justify growing your team or asking for a larger budget? The key is telling stories that connect social media metrics to business challenges and goals. In this MarketingSherpa Summit 2016...
View Article5 Inbound Marketing Hacks Your B2B Company is Missing Out On
There’s a common misconception that B2C marketers get to have all the fun. Learn how to kick off your B2B marketing shackles and grow your business with these five inbound marketing hacks, taken from...
View ArticleHow a Healthcare Software Company Used Behavioral Marketing to Exceed Lead...
Jeremy Mason, Director of Demand Generation, SCI, will discuss his takeaways from how his team redefined their primary buyer personas and launched a triggered email nurturing program based on prospect...
View ArticleThe Prospect’s Perception Gap: How to bridge the dangerous gap between the...
There is no such thing as a brand promise, only a brand expectation, after the experience of the value proposition. Brands make promises all the time, and most of them ring empty and hollow on the ears...
View Articleqa test- july 15, 2015
Tweet this is a new article for testing on july 15. tihs is to check the update. Share and Enjoy:
View ArticleHow a B2B Marketing Team Used Zombies to Win Over the C-Suite
This video from the MarketingSherpa archive explains how SunGard Availability Services took advantage of a pop culture meme to triple its deal size and attributed 40% of its revenue to Marketing.
View ArticleLead Generation: How to build your own list
When a B2B's email list wasn't producing quality leads, Ramel Levin, Vice President of Marketing, CloudEndure, decided to develop his own list. Learn how to implement Levin's BYOL, or "build your own...
View ArticleMultichannel Marketing: 6 challenges for planning complex campaigns
Multichannel marketing is difficult to do as complex campaigns involve lots of coordination to keep the messaging consistent. Read to learn more about six challenges for planning complex campaigns that...
View ArticleLead Generation: 3 questions every marketer should ask themselves about...
It’s all too often that we simply forget to thoroughly examine one key element for success – the incentive we’re offering. So, in this MarketingSherpa Blog post, we wanted to examine three questions...
View ArticleB2B Marketing: How Cisco transformed its marketing strategy to better serve...
In this MarketingSherpa Blog post, watch a short clip from Karyn Scott's presentation at B2B Summit 2012. As director of enterprise marketing at Cisco Systems, Inc., Karyn explained how she and her...
View ArticleLead Generation Optimization: How Expedia CruiseShipCenters’ increased...
At MarketingSherpa Email Summit 2013, Expedia CruiseShipCenters explained how its marketing team increased its conversion rate 22% by removing its lead capture form. Read on to learn the company's...
View ArticleB2B Marketing: 74% challenged by generating high-quality leads
On the latest episode of Marketing Research in Action, Milap Shah, CEO, NexSales, discusses research from the MarketingSherpa B2B Marketing Benchmark Report. Watch Milap discuss the challenge of...
View ArticleDefining CRM: Thoughts from three experts
Customer relationship management, or CRM is a term that is proving difficult to define in marketing. Read further to learn some insights into how some of your marketing peers utilize the concept of...
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