Lead Generation: 3 basic tips for webinar newbies
While webinars are ranked among the top lead generation tools, it's important to remember those new to webinars should proceed with care. Jeanne Hopkins, Executive Vice President, Smartbear Software,...
View ArticleDemand Generation: Optimization Summit 2012 wrap-up for B2B marketers
At Optimization Summit 2012, we grabbed Dave Green, Director, Best Practices, MECLABS, for his B2B view of Optimization Summit, based on a few questions from Amanda F. Batista, Managing Editor,...
View ArticleLead Generation Strategy: 5 signs you’re selling like it’s 1992
Too many organizations are still selling like it’s 1992. You can no longer reach quota by sending some direct mail, making a few phone calls, and scheduling a few meetings. Read on to learn five...
View ArticleLead Generation: 5 steps for managing cost and quality of leads
Marketers often balance cost and quality when it comes to lead generation. Learn five steps you can use for managing the cost and quality of leads.
View ArticleLead Generation: Trends in 2012 marketing budgets
Generating high-quality leads is a growing challenge for organizations in 2012. Learn how to use your marketing budget effectively from this collection of case studies and how-to articles.
View ArticleB2B Social Media Marketing: 5 career killers and how to overcome them
At day one of B2B Summit 2012 we had the opportunity to listen in on the panel discussion "5 B2B Social Media Career Killers … and how to overcome them." This session went beyond simply helping your...
View ArticleOrphan Forms: Marketing 101 change drives 32% increase in form completions
Marketers create landing pages, lead forms and triggered emails that over time become forgotten as new campaigns, strategies and employees arise. Learn three changes you can test to breathe new life...
View ArticleLead Nurturing: 5 tips for creating relevant content
Creating content that offers helpful ideas and solutions to prospects is a growing challenge for marketers, as consumers grow increasingly unresponsive to paid advertising. Learn five tips for creating...
View ArticleB2B Social Media: 4 steps to get your listening dashboard started
Social media monitoring is a great way to gain customer intelligence that can be applied to generate leads. Learn four steps you can use to create a listening dashboard.
View ArticleContent Marketing 101: 8 steps to B2B success
Content marketing as an effective tactic is gaining a lot of attention in the B2B marketplace. Read on for an excellent eight-point breakdown of how to get started with content marketing, provided by...
View ArticleLead Generation: 39% say offline lead gen has somewhat decreased
Offline lead generation is a tactic which has seen a decreases recently as more B2B marketing teams leverage social media to capture leads. Read further to learn more about the analysis of offline lead...
View ArticleLead Generation: 23% of marketers consider key pain point an important form...
Key pain points are some of the most important data that can be collected on potential prospects... and understandably also some of the most tricky to collect. Read further to learn more about key pain...
View ArticleDefining CRM: Thoughts from three experts
Customer relationship management, or CRM is a term that is proving difficult to define in marketing. Read further to learn some insights into how some of your marketing peers utilize the concept of...
View ArticleB2B Marketing: 74% challenged by generating high-quality leads
On the latest episode of Marketing Research in Action, Milap Shah, CEO, NexSales, discusses research from the MarketingSherpa B2B Marketing Benchmark Report. Watch Milap discuss the challenge of...
View ArticleLead Generation Optimization: How Expedia CruiseShipCenters’ increased...
At MarketingSherpa Email Summit 2013, Expedia CruiseShipCenters explained how its marketing team increased its conversion rate 22% by removing its lead capture form. Read on to learn the company's...
View ArticleB2B Marketing: How Cisco transformed its marketing strategy to better serve...
In this MarketingSherpa Blog post, watch a short clip from Karyn Scott's presentation at B2B Summit 2012. As director of enterprise marketing at Cisco Systems, Inc., Karyn explained how she and her...
View ArticleLead Generation: 3 questions every marketer should ask themselves about...
It’s all too often that we simply forget to thoroughly examine one key element for success – the incentive we’re offering. So, in this MarketingSherpa Blog post, we wanted to examine three questions...
View ArticleMultichannel Marketing: 6 challenges for planning complex campaigns
Multichannel marketing is difficult to do as complex campaigns involve lots of coordination to keep the messaging consistent. Read to learn more about six challenges for planning complex campaigns that...
View ArticleLead Generation: How to build your own list
When a B2B's email list wasn't producing quality leads, Ramel Levin, Vice President of Marketing, CloudEndure, decided to develop his own list. Learn how to implement Levin's BYOL, or "build your own...
View ArticleHow a B2B Marketing Team Used Zombies to Win Over the C-Suite
This video from the MarketingSherpa archive explains how SunGard Availability Services took advantage of a pop culture meme to triple its deal size and attributed 40% of its revenue to Marketing.
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